Tapestry Consultancy

Have a vision but no clear path forward? I help founders and teams move from idea to action. Together we'll map out your priorities, identify resources, build a realistic timeline, and create a strategy that actually moves.

• Clarify goals, audience, and revenue model

• Build a phased roadmap from launch through growth

• Identify funding pathways, partnerships, and key hires

• Design decision frameworks so you can move fast with confidence

Business is running, but the backend is held together with duct tape? I come in with fresh eyes to untangle what's slowing you down, redesign your workflows, and set up systems that scale without burning out your team.

• Audit current operations, budgets, and team structure

• Redesign workflows, tools, and internal processes

• Recruit, onboard, and align new team members

• Build dashboards and reporting so you always know where you stand

Bookings, leads, and revenue shouldn't rely on memory or scattered spreadsheets. I design the systems that turn inquiries into conversions and one-time guests into long term relationships.

• Implement or optimize your CRM to track bookings, interactions, and communication

• Build email sequences that nurture leads and increase conversions

• Set up automated follow-ups, payment reminders, and task tracking

• Develop data-informed pricing strategies and outreach campaigns

• Integrate AI tools for efficiency without losing the human touch

When the experience you deliver is beautiful but the backend is chaos, it shows. I map the full journey, from first inquiry to post-visit follow-up, and build the SOPs and systems your team needs to deliver consistently.

• Map client/guest experience and internal team workflows end to end

• Create SOPs for every function: front-of-house, service delivery, events, admin

• Connect booking, purchasing, and inventory data to forecasting and resource planning

• Design efficient onboarding, turnover, and handoff protocols for hospitality and service businesses

Your brand should feel as intentional as the experience you've built. I lead the strategic work behind a rebrand or refresh: defining the story, aligning the visual identity, and managing the creative team that brings it to life.

• Audit current brand identity, messaging, and audience perception

• Develop brand voice, visual language, and positioning strategy

• Create a comprehensive brand guide for consistency across all touchpoints

• Art direct designers for logo, typography, color, and collateral

• Align your brand narrative with your values, place, and audience

Your digital presence should work as hard as you do. I serve as the strategic bridge between your vision and the dev team, translating brand into clear briefs and holding vendors accountable to quality and timeline.

• Translate brand strategy into technical specs and design direction

• Manage developer timelines, deliverables, and quality checkpoints

• Ensure the site is optimized for direct bookings and guest experience

• Build a site your on-the-ground team can update and maintain long term

Visibility without burnout. I develop the strategy and systems, then source and manage a team to handle day-to-day execution, so your social presence stays active and on-brand without becoming your full-time job.

• Develop an aligned brand voice and visual style across platforms

• Create content pillars tied to seasonal offerings, client experience, and behind-the-scenes moments

• Build a library of reusable templates and scheduling workflows

• Source and manage content creators for ongoing execution

• Track engagement to refine strategy and drive visibility